Tyler, the Creator Explains Why Odd Future Once Turned Down a Record Deal From JAY-Z

Tyler remembered being asked to sign the group over tacos to the Roc Nation boss himself, Jay-Z (who, along with other Odd Future members, was invited to one of Jay’s Los Angeles houses). “He wanted us to sign.” “I was like, ‘Man, you’re cool,’ I was like, ‘No… I just want creative control and to do everything,’” Tyler said at the 21:15 mark of the episode.

“Oh, easy,” Tyler said, doubling down when Drama said most artists would have taken the deal. But, like, no. Your work is awesome. Everyone’s cool. But I don’t think you guys got what I got and could help me get to what I really want — not what we think we’re supposed to have as musicians or artists or this shiny plane.”

Odd Future never signed with a traditional major label. Instead, in April 2011, they launched their own imprint — Odd Future Records — through a distribution deal with RED Distribution and Sony Music Entertainment, maintaining the creative autonomy Tyler had insisted upon. The label continued until the group split in 2016. Tyler has also released five solo albums under Columbia Records, most recently Don’t Tap the Glass in 2025, and is considered one of the most creatively consistent artists of his generation.

The clip quickly went viral, and online debate quickly flared up again over artist independence versus major-label infrastructure, with Tyler’s career arc pointed to as one example of how walking away from a Jay-Z co-sign isn’t always a bad idea.