Travis Scott previews new Nike Total 90 collaboration for the 2026 FIFA World Cup

The jersey features a muted brown colourway that fits the Cactus Jack aesthetic, a metallic gold Nike Swoosh on the upper chest, graffiti-style “Cactus Jack” lettering across the front midriff and the unmistakable circular “90” logo prominently featured in gold — a direct nod to the Y2K-era football design that dominated pitches throughout the early 2000s. Scott has also been pictured in promotional images holding a custom metallic gold and teal football embossed with the same T90 branding, further emphasising the collection’s blend of football heritage and streetwear identity.

The Total 90 line was launched by Nike in the early 2000s and was the signature of a defining era of football design. Some of the sport’s biggest names sported its distinctive panelling, athletic cuts and bold branding, and vintage T90 kits and boots are now highly collectable. Social media and archival fashion accounts have kept its cultural currency alive, and paved the way for the line’s revival, making it a natural canvas for Scott’s creative treatment.

Scott was spotted recently at the UEFA Champions League final between Paris Saint-Germain and Arsenal — another signifier of his growing interest in football culture. He’s also been seen wearing unreleased pieces from the collection in public, sparking speculation about the scope of the project. Though Nike and Cactus Jack are yet to confirm the full official details, early previews suggest the collaboration could reach far beyond the jersey to include tracksuits, other football-inspired apparel and possibly reworked T90 footwear made for everyday wear.

The timing is important. The 2026 World Cup will be one of the largest sporting events ever staged in North America, with millions of fans predicted to journey across the continent and billions more tuning in across the globe. The cultural footprint of football has never been bigger in the United States, with the continued growth of Major League Soccer, European clubs regularly packing American stadiums on preseason tours and younger consumers embracing football culture in unprecedented numbers. For Nike the return to the Total 90 archive is an opportunity to engage with a generation that recollects the original impact of the line while introducing it to a younger audience discovering football for the first time.

Official release dates and the full collection lineup remain under wraps. However, reporting from Hypebeast, Culted, and The Kitman indicates the collection is expected to arrive during the World Cup window, positioning it as a cultural moment where music, fashion, and the world’s most popular sport converge on a global stage.